The Land Trust’s 2010 strategic plan lays out a vision for the organization for the next five to ten years. It articulates what we intend to accomplish and how we plan to do it.
Preserve 10,000 acres of land with ecological, agricultural, scenic and recreational value to complete the Land Trust’s strategic conservation plan and to ensure meaningful land preservation throughout Hunterdon County.
- Create a strategic conservation plan; map the county and prioritize properties for preservation.
- Develop relationships with landowners of priority properties.
- Coordinate the funding/ partners for high priority and feasible deals.
- Complete conservation real estate transactions.
Maintain or improve the ecological, agricultural, recreational and historic values of our properties as defined by each property’s management plan.
- Complete a baseline report for each preserved property – owned and easement protected.
- Monitor all conservation easements and fee owned properties annually.
- Complete management plans for owned properties and those we manage for conservation partners.
- Engage the community in land management; use properties as educational tool to showcase responsible land stewardship and resource protection.
- Estimate long-term stewardship costs (based on management plans and easement responsibilities) and create and build stewardship endowment.
Ten percent of households (about 4500) throughout Hunterdon County are active conservation supporters and know that the Hunterdon Land Trust is the county’s leading nonprofit land conservation organization.
- Define target markets (people who are likely to be conservation supporters but are not currently active.
- Create a marketing plan.
- Create and manage compelling and interactive conservation information material.
- Build and strengthen relationships with the conservation community.
- Mobilize active supporters on critical conservation decisions.
- Create and implement a purposeful media/public relations strategy.
- Utilize the historic Case-Dvoor Farm as a place for education and outreach.
The land trust has adequate staff capacity, engaged board members and the technology and equipment to efficiently and effectively achieve its goals.
- Ensure sufficient staff capacity.
- Build a fundraising board of trustees.
- Invest in technology and information management systems.
- Continue to improve policies, procedures, systems for national land trust accreditation.
- Invest in the “ideal” office environment for the land trust at the historic Case-Dvoor Farm and make it a place of pride and of connection.
Raise $6 million dollars from diverse sources to build a sustainable and stable financial portfolio including a permanent stewardship endowment, capital improvement fund, and operating reserves.
- Create a long term fundraising plan to build more diverse funding base of support with specific goals to increase individual donors, business support, major gifts, and grant support.
- Evaluate revenue generating strategies.
- Explore feasibility of a capital campaign.